I am not one of those authors who writes on a typewriter. How do you delete?! No, I need tech to keep me organized and to give me the flexibility to jot down ideas or do actual writing on the go.
Here are the apps and gadgets I currently rely on the most for writing:
Evernote
Logo credit: Evernote
I often get ideas for my stories when I’m riding a subway or walking in the park. I can either keep reciting the idea in my head over and over until it was pounded into my memory, or I can just make a quick note on my phone using Evernote. The app syncs notes across all my devices, so when I get back to my computer at home, it’s right there and ready for me to act upon!
Scrivener
The corkboard view in Scrivener keeps me organized. photo Credit: literature & latte
Look, Word is a great app and I still use it for short things like letters and news stories. But novels, which can be 80,000 to 100,000 words, get unwieldy real fast. If you need to refer to some detail earlier in the story, you’ve either got to do a lot of scrolling, or try to remember a specific phrase and search for it in the text. If you realize Chapter 8 should really be Chapter 6, you’ve got to cut and paste (and it’s scary to do a Ctrl+X on an entire chapter), and then renumber all the affected chapters.
Scrivener does all of this for me and I don’t have to panic. It puts each of my chapters and each of my scenes into notecards that I can reorder at will through drag and drop. It all displays a list of everything in a convenient sidebar that I can use to jump around my book at will. And it backs up everything, so if disaster strikes, I can restore my project! I can even take snapshots of scenes I’m about to massively revamp, just in case I change my mind later. Brilliant!
Microsoft Surface 3
Surface 3. I don’t use it to research plant cells, though. photo Credit: Microsoft
This is my latest tool, and I’m already loving it. I needed something light and portable so I could write on the go without feeling like I was carrying a bowling ball in my backpack. I also needed something with a decent battery life. Finally, and this is critical, I didn’t want to pay heaps of money for a Surface Pro 3.
Surface 3, the Atom-based cousin of Surface Pro, meets these requirements handily. It’s a beautifully engineered device that’s perfect for writing at the café. cases. It’s not my main PC, so I didn’t need it to be super powerful. I just needed something with a clear screen and a decent keyboard that runs Scrivener okay. Sold.
My only complaint is that Microsoft totally gets you with the separately sold keyboard and pen. These things are essential to the experience, and you end up paying almost $200 more than you expected. I know, I know, I could have gone Macbook Air, but I’m stuck on Windows.
Oh well, at least it’s kept me writing! Time to finish that novel…
Today’s indie authors can punch above their weight and take on traditionally published authors, says The Fussy Librarian founder Jeffrey Bruner.
The Fussy Librarian, based in Des Moines, Iowa, sends daily book recommendations to readers based on their preferences.
“The line between ‘industry’ authors and ‘self-published’ authors has just about vanished,” Bruner, a former journalist for Gannett, tells me. “An author can hire a cover designer and copy editor and produce a book that looks and reads just as well as anything by the big publishers.”
The marketing budget possessed by big publishers might not be as big an advantage as authors think when deciding between indie and traditional publishing, he says.
“The marketing budget of the big publishers usually goes to only a handful of titles — the superstars like James Patterson, John Grisham, etc.,” says Bruner. “Everyone else is getting the crumbs.”
“The fact is that they only do [extensive marketing] if you are Hillary Clinton or you’re David Beckham,” Kawasaki said last year. “They don’t do it for the other 10,000 authors every year because frankly they can’t call the New York Times 10,000 times every year.”
Bruner says that indie authors can do a lot with a little. “Self-published authors don’t need to have a huge marketing budget — just enough to create what Kevin Kelly calls 1,000 true fans. Once you have established that base, they will provide the word of mouth to boost you to 50,000, 100,000, 500,000, etc. But the book has to come first and it’s got to be great.”
He points to many tools available to indie authors today, including Rafflecopter for giveaways, MailChimp for mailing list management and PayPal for e-commerce.
“I’m not saying it would have been impossible to self-publish a bestseller 15 years ago, but it’s a lot easier now.”
Meet The Fussy Librarian
The Fussy Librarian connects indie authors with discerning readers.
The Fussy Librarian seeks to help readers find well-written books, regardless of how they were published.
“We want to be your personal librarian, the person you can turn to when you want to read a good book,” says Bruner. “We’re like a matchmaker for readers.”
The company knows it must court authors if it wants to provide a valuable service to readers.
“Our business doesn’t exist without readers, so they have to be our primary focus … but you’re also not going to last long unless you provide great customer service for authors, too,” says Bruner.
While the Fussy Librarian is not the only game in town for book recommendations on the Web, the company tries to differentiate itself by providing more personalized recommendations to readers, he says.
“A lot of services send you a list of books. We email you a list of books that match your taste in reading.”
The Fussy Librarian breaks down book promotions into emails based on 40 genres, more than competitor BookBub, and also provides content filters for readers who don’t want to see books with profanity or sexual content, he says.
The company has tried to entice authors with competitive pricing offers. Authors pay a fee per genre, but get discounts when they promote books in more than one genre. Also, the Fussy Librarian doesn’t charge extra to promote box sets.
“Our company is privately owned, so we don’t have venture capitalists demanding a return on their investment,” says Bruner. “And we know that most authors aren’t rich, so we try to keep our prices as low as possible. The cost of living is low in Des Moines, so we don’t need to keep much for ourselves.”
How many readers see a promotion varies by the chosen genre, with anywhere from 25,000 for cookbooks to 95,000 for contemporary romance fiction, says Bruner. Readers see anywhere from three to 20 books in each email, depending on their preferences, he says.
With only one full-time and one part-time employee, the Fussy Librarian cannot read every book submitted to the site. To ensure a base-line level of quality, the website requires that books have at least 10 Amazon.com customer reviews with an average score of 4.0. If it’s a new release, the author must have a previously published book with 50 reviews on Amazon averaging 4.0.
Before starting The Fussy Librarian in 2013, Bruner worked as wire chief for Gannett’s national wire desk.
“Like a lot of people in journalism, I decided I needed a Plan B,” he explains. “I worked at the Des Moines Register and its owner, Gannett, started layoffs in 2005 whenever it decided the bottom line needed boosting. After surviving seven or eight rounds, I got tired of waking up each morning wondering if I would still have a job. I also calculated that, when adjusting for inflation, I was actually making less than when I was hired in 2000.”
At first, Bruner kept his day job at Gannett and worked on his new venture at night. Then, in October 2014, he submitted his resignation and made Fussy Librarian his full-time job.
“My only regret is I didn’t do it five years earlier,” he says.
Bruner says the service continues to evolve, with new features on the way. “We’re working on two major projects — one for readers, one for authors — over the next six months. We think they will both be innovations in the book marketing industry, so I’m reluctant to spill too many details, but they both hold tremendous potential and we’re really excited about them.”
My biggest challenge as an indie author is getting the word out about my books. In a maelstrom of self-published authors, shouting louder than everyone else is just not a viable strategy–and at worst might very well annoy the audience I’m trying to win.
Lately, I’ve been looking into innovative book marketing companies who promise to help authors reach their audience more effectively than the author can do alone. After giving Story Cartel a go, I also decided to check out NoiseTrade.
My book on NoiseTrade
NoiseTrade launched in 2008 as a music website, but expanded into eBooks in 2014. It’s a place for authors and musicians to give away their latest work to hungry readers and music lovers. While NoiseTrade consumers pay nothing to download, they are required to give their email address and postal code, and provide their consent to be added to the author or musician’s e-mail list. Downloaders can decide later to tip the author.
It costs nothing to post a book on NoiseTrade. However, authors can pay $50 to $500 extra to receive promotion in NoiseTrade’s Wednesday newsletter, or $500 to $1000 for a feature in NoiseTrade’s Saturday newsletter, which usually includes an interview.
NoiseTrade counts eight people on its core team. Staff work remotely from Minneapolis, Nashville, Chicago and Atlanta.
Amanda Michelle Moon, head of NoiseTrade Books, told me that she is optimistic about indie publishing. She also gave a few tips about how to have a successful launch on NoiseTrade.
Amanda Moon is the head of NoiseTrade Books and creative coordinator.
Q. The publishing industry is in a state of flux right now. Where do you think it’s going, and how well will self-published authors fare against industry published authors?
Amanda: My background (and degree) are both in Music Business. I’ve published two books, and the music experience has helped with the process greatly. Publishing has, and (I believe) will, continue to follow the music industry trajectory. The huge signing bonuses have already gone away, publishers are getting stingy about where they are spending money. It’s going to continue to get harder and harder to get that elusive Big 5 contract.
However, self-published authors have huge opportunities. By getting smart about the business side of publishing, they have the potential to make much more money than most ever would with a publisher. Having to do everything “yourself” is impossible, though, so I am much more an advocate of people thinking of themselves as “Indie” rather than “self” published. “Indie” is independent of a major publisher, but not alone. Very few people can actually do it alone.
Q. How can self-published authors match the marketing budgets of the big publishers?
Amanda: They can’t, and they don’t need to. A lot of publishers work through a formula for each book: Galleys on NetGalley, giveaway on Goodreads, ad in Name Your Large Publication. They can’t look at each book individually and make the strategic decisions that are right for that particular book, they don’t have time. It’s a shotgun approach. A self-published or indie author can take the time to really get to know their readers and target their marketing dollars in more effective ways. Just because a New York Times ad worked for Stephen King doesn’t mean it will work for your horror story.
Q. Could you provide a brief history of NoiseTrade, including when it expanded from music into books?
Amanda: In 2006 one of our founders, singer/songwriter Derek Webb gave away one of his albums for free online, asking in return for a little information (name, email address, and postal code). In three month’s time he gave away over 80,000 full downloads of his album and collected valuable information for as many new fans. As a direct result, Derek saw many sold out shows, increased merchandise and album sales, including a curious spike in sales of the very album that was given for free.
It was the massive success of this experiment that inspired Webb, with the help of a few trusted friends, to start NoiseTrade. Since its launch in 2008, NoiseTrade has seen incredible growth as a marketing and distribution platform for music. Books was added in early 2014. It was an idea that had been kicking around for a while–a few of the founders had ties in the book world, and the similarities between the recording and publishing industries are undeniable.
Q. How many book downloads do you get per month compared to music album downloads? How many musicians and how many authors have posted their work on the site?
Amanda: Music has about 10 times the downloads as books. There are over 20,000 musicians that have used the site in the last seven years, and almost 2,000 authors in the last 18 months.
Q. For an author looking to add their book to NoiseTrade, what tips do you have to maximize the success of a launch?
Amanda: Promote it! So many people put books on our site and don’t do any promotion around them— that has about the same success as putting a book on Amazon and then never pointing people to it. There is a ton of noise, you have to let people know what you have out there. We offer a few tools to help, including a widget that can be embedded on web pages, and a weekly, curated newsletter of paid content.
Q. What do you tell authors who are worried that putting a book up for free on NoiseTrade might hurt their sales on other channels?
Amanda: Josh Garrels, an independent artist, recently released his new album with us the same day as it dropped at all the major retailers. When factoring in the tips he received, the amount of money he lost was negligible, and he added tens of thousands of new fans to his email list. These are the people who are going to support his subsequent albums, his shows, everything else he’s doing.
Authors have the same opportunity to create dedicated fans as musicians do, but they need to weigh the short-term loss against the long-term gain. We see a lot of authors put excerpts of their books on the site and see minimal engagement and high unsubscribes. It’s because they’re not offering anything other than what someone could find on iBooks or Amazon already, without having to give up their email address. The transaction has to be beneficial for both the author and the reader for it to work.
Q. When someone downloads a book, are they opting in to receive emails from the author?
Amanda: Yes. When a fan, either music or books, submits their email address to us to download something, they are agreeing to receiving emails from us (our weekly features) and any author/artist whose work they download. We do not share or sell email addresses beyond with the content creators.
Q. Besides NoiseTrade, what other innovative companies are helping self-published authors right now?
Amanda: I’m a huge fan of the model created by InkShares. It’s crowd-funding, but one person can’t spend a bunch of money to get the book through. The crowd really does need to support the project.
WiseInk also has a really great business model. As an author, what I really want is the “Manager” from the music industry: the partner with the experience to help make decisions, coordinate all of the other moving parts, and really help think strategically and long-term for both the particular project, but also for the artist’s career. WiseInk is more of a partner than a traditional publisher, and I love what they’re doing.
Q. What’s coming next for NoiseTrade? What can you tell me about any plans to further expand or enhance your services for authors?
On the immediate horizon are some updates to our weekly emails. We’re adding descriptions to all our books, not just our main features. We’re also launching a book club, where readers are going to have access to ask authors questions on social media. We’re actively working to bring in more genres, and also new readers, and continuing to create a community on the site.
