As a local Philadelphia author, I’m thrilled to announce that SELF-e is now featuring my novels WE, THE WATCHED and DIVIDED WE FALL in its Indie Pennsylvania collection.
SELF-e is a curated collection of self-published works by Library Journal and BiblioBoard, and is available to participating libraries across the county. Because I’m from Philly, my books will be featured prominently in the Pennsylvania Indie collection. When you visit a library in any state that has BiblioBoard, you can access eBooks of my novels on library computers or on your personal mobile devices by downloading the BiblioBoard app from the Apple, Google or Amazon app stores. Since you’re getting them through a library, the books are free to borrow, though the app includes a Buy link if you’d like to add the eBook or paperback to your personal bookshelf.
I’m excited to make my books available to new readers! If your library supports BiblioBoard, please let me know your experience finding my book. And if your library doesn’t have it, ask them to look into it!
And don’t forget, you can also get WE, THE WATCHED free by joining the Underground, my monthly mailing list for fans.
THE CAPITAL — You see it painted on road signs and the walls of train stations and government buildings: A black visage with fiery red eyes.
The so-called “Fire Eyes,” dissident symbol of Heretics in the Underground.
This graffiti, done with a stencil and spray paint, has long fueled the Heretics’ hatred for our benevolent government. But until today we did not know the perpetrator.
Today, the administration of President William Drake announced that the Guard have learned the graffiti scoundrel’s name: Ignatius.
“We will find Ignatius,” said a spokesman for the Guard. “When we do, the Heretic will face charges of treason and Heresy. These offenses are punishable by death.”
It is not known where Ignatius resides at this time, and the street artist seems to have gone quiet of late, the spokesman said.
“He will turn up again,” claimed the spokesman. “Heretics like Ignatius just can’t resist. When he does, the Guard will be waiting.”
Set before the events of WE, THE WATCHEDand DIVIDED WE FALL, “Fire Eyes” reveals the man behind the street art seen throughout the acclaimed dystopian sci-fi novels. The story, inspired by real political street art by Banksy and others, makes a great entry point for new readers and provides new perspective to fans of Adam Bender’s books.
Like his novels, this short story by Adam Bender exposes a current political issue in an exciting speculative fiction adventure, carrying on the tradition of dystopian classics 1984 by George Orwell and Fahrenheit 451 by Ray Bradbury, as well as more recent blockbuster novels like The Hunger Games by Suzanne Collins.
Library Journal and Biblioboard have selected my second novel, Divided We Fall, as a featured indie novel in its curated SELF-e Select module!
This means my novel will soon be available to libraries all over the US through BiblioBoard Library. In addition, Divided We Fall will soon be available to readers throughout my home state of Pennsylvania in the Indie PENNSYLVANIA module as a highlighted selection.
The idea behind SELF-e is to expose notable self-published eBooks to readers around the country who are looking to discover new authors. Libraries can make ebooks available for free with no requirement to return the book and no multi-user restrictions.
Libraries are a perfect place to discover new books, and I’m super excited that both of my novels will soon be available for free to this large audience of hungry readers.
Divided We Fall by Adam Bender
In Divided We Fall, Elite Guard Eve Parker must arrest her fiancé after he loses his memory and becomes a revolutionary called Seven. But when Eve learns more about the President’s plan to broaden citizen surveillance, she begins to question what she’s always believed to be right.
Seven runs, but in his flight realizes that losing his memory may not have been enough to erase his feelings for Eve. Unable to escape his past, Seven determines that he must come to terms with the man he was if he ever wishes to win freedom.
You can buy Divided We Fall today as an eBook or paperback from Amazon and other major online retailers.
Join my mailing list to get a free eBook edition of the first book in the series, We, The Watched.
My biggest challenge as an indie author is getting the word out about my books. In a maelstrom of self-published authors, shouting louder than everyone else is just not a viable strategy–and at worst might very well annoy the audience I’m trying to win.
Lately, I’ve been looking into innovative book marketing companies who promise to help authors reach their audience more effectively than the author can do alone. After giving Story Cartel a go, I also decided to check out NoiseTrade.
My book on NoiseTrade
NoiseTrade launched in 2008 as a music website, but expanded into eBooks in 2014. It’s a place for authors and musicians to give away their latest work to hungry readers and music lovers. While NoiseTrade consumers pay nothing to download, they are required to give their email address and postal code, and provide their consent to be added to the author or musician’s e-mail list. Downloaders can decide later to tip the author.
It costs nothing to post a book on NoiseTrade. However, authors can pay $50 to $500 extra to receive promotion in NoiseTrade’s Wednesday newsletter, or $500 to $1000 for a feature in NoiseTrade’s Saturday newsletter, which usually includes an interview.
NoiseTrade counts eight people on its core team. Staff work remotely from Minneapolis, Nashville, Chicago and Atlanta.
Amanda Michelle Moon, head of NoiseTrade Books, told me that she is optimistic about indie publishing. She also gave a few tips about how to have a successful launch on NoiseTrade.
Amanda Moon is the head of NoiseTrade Books and creative coordinator.
Q. The publishing industry is in a state of flux right now. Where do you think it’s going, and how well will self-published authors fare against industry published authors?
Amanda: My background (and degree) are both in Music Business. I’ve published two books, and the music experience has helped with the process greatly. Publishing has, and (I believe) will, continue to follow the music industry trajectory. The huge signing bonuses have already gone away, publishers are getting stingy about where they are spending money. It’s going to continue to get harder and harder to get that elusive Big 5 contract.
However, self-published authors have huge opportunities. By getting smart about the business side of publishing, they have the potential to make much more money than most ever would with a publisher. Having to do everything “yourself” is impossible, though, so I am much more an advocate of people thinking of themselves as “Indie” rather than “self” published. “Indie” is independent of a major publisher, but not alone. Very few people can actually do it alone.
Q. How can self-published authors match the marketing budgets of the big publishers?
Amanda: They can’t, and they don’t need to. A lot of publishers work through a formula for each book: Galleys on NetGalley, giveaway on Goodreads, ad in Name Your Large Publication. They can’t look at each book individually and make the strategic decisions that are right for that particular book, they don’t have time. It’s a shotgun approach. A self-published or indie author can take the time to really get to know their readers and target their marketing dollars in more effective ways. Just because a New York Times ad worked for Stephen King doesn’t mean it will work for your horror story.
Q. Could you provide a brief history of NoiseTrade, including when it expanded from music into books?
Amanda: In 2006 one of our founders, singer/songwriter Derek Webb gave away one of his albums for free online, asking in return for a little information (name, email address, and postal code). In three month’s time he gave away over 80,000 full downloads of his album and collected valuable information for as many new fans. As a direct result, Derek saw many sold out shows, increased merchandise and album sales, including a curious spike in sales of the very album that was given for free.
It was the massive success of this experiment that inspired Webb, with the help of a few trusted friends, to start NoiseTrade. Since its launch in 2008, NoiseTrade has seen incredible growth as a marketing and distribution platform for music. Books was added in early 2014. It was an idea that had been kicking around for a while–a few of the founders had ties in the book world, and the similarities between the recording and publishing industries are undeniable.
Q. How many book downloads do you get per month compared to music album downloads? How many musicians and how many authors have posted their work on the site?
Amanda: Music has about 10 times the downloads as books. There are over 20,000 musicians that have used the site in the last seven years, and almost 2,000 authors in the last 18 months.
Q. For an author looking to add their book to NoiseTrade, what tips do you have to maximize the success of a launch?
Amanda: Promote it! So many people put books on our site and don’t do any promotion around them— that has about the same success as putting a book on Amazon and then never pointing people to it. There is a ton of noise, you have to let people know what you have out there. We offer a few tools to help, including a widget that can be embedded on web pages, and a weekly, curated newsletter of paid content.
Q. What do you tell authors who are worried that putting a book up for free on NoiseTrade might hurt their sales on other channels?
Amanda: Josh Garrels, an independent artist, recently released his new album with us the same day as it dropped at all the major retailers. When factoring in the tips he received, the amount of money he lost was negligible, and he added tens of thousands of new fans to his email list. These are the people who are going to support his subsequent albums, his shows, everything else he’s doing.
Authors have the same opportunity to create dedicated fans as musicians do, but they need to weigh the short-term loss against the long-term gain. We see a lot of authors put excerpts of their books on the site and see minimal engagement and high unsubscribes. It’s because they’re not offering anything other than what someone could find on iBooks or Amazon already, without having to give up their email address. The transaction has to be beneficial for both the author and the reader for it to work.
Q. When someone downloads a book, are they opting in to receive emails from the author?
Amanda: Yes. When a fan, either music or books, submits their email address to us to download something, they are agreeing to receiving emails from us (our weekly features) and any author/artist whose work they download. We do not share or sell email addresses beyond with the content creators.
Q. Besides NoiseTrade, what other innovative companies are helping self-published authors right now?
Amanda: I’m a huge fan of the model created by InkShares. It’s crowd-funding, but one person can’t spend a bunch of money to get the book through. The crowd really does need to support the project.
WiseInk also has a really great business model. As an author, what I really want is the “Manager” from the music industry: the partner with the experience to help make decisions, coordinate all of the other moving parts, and really help think strategically and long-term for both the particular project, but also for the artist’s career. WiseInk is more of a partner than a traditional publisher, and I love what they’re doing.
Q. What’s coming next for NoiseTrade? What can you tell me about any plans to further expand or enhance your services for authors?
On the immediate horizon are some updates to our weekly emails. We’re adding descriptions to all our books, not just our main features. We’re also launching a book club, where readers are going to have access to ask authors questions on social media. We’re actively working to bring in more genres, and also new readers, and continuing to create a community on the site.
I’m excited to say that my dystopian novel We, The Watched will join SELF-e, a select list of self-published eBooks curated by Library Journal and Biblioboard!
This means my novel will soon be available to libraries all over the US through BiblioBoard Library. The first Library Journal SELF-e curated collection is expected to be available to libraries in mid-2015.
We, The Watched will also soon be available to readers throughout my home state of Pennsylvania in the Indie PENNSYLVANIA module as a highlighted selection.
The idea behind SELF-e is to expose notable self-published eBooks to readers around the country who are looking to discover new authors. Libraries can make ebooks available for free with no requirement to return the book and no multi-user restrictions.
Hugh Howey, author of the sci-fi series Wool and a major advocate for self-published work, has had some great things to say about SELF-e.
“The number one challenge any author has is building an audience,” he says on the BiblioBoard website.
“Once they have an audience, they have an opportunity to grow their work professionally. Librarians can be a powerful marketing force for emerging authors, especially if they can promote the books without fear of success. The SELF-e approach to curation combined with simultaneous user-access will encourage books to be discovered and even go viral.”
In We, The Watched, an amnesiac struggles to conform in a surveillance society he doesn’t remember. Resistance is heresy and punishable by death. But some seek to ignite a revolution.
You can buy the novel in print and eBook from Amazon, Barnes & Noble, Apple and other major online bookstores.
Library Journal and Biblioboard have selected my second novel, 
